Dri Wash Is No Fluke; There’s Science In That Bottle!
By Rod Clifford
When DRI WASH ‘n GUARD® splashed into the premium auto care market in 1991, some skeptics thought that company founder Rod Yanke was hawking the modern equivalent of snake oil. Everyone knew a dirty car couldn’t be washed without a generous use of water; anything less than that would scratch paint. And after washing, even the best car waxes left swirl marks in very expensive finishes.
But Yanke was selling science, not snake- oil. He didn’t invent the no water car wash; he just recognized a unique new “breakthrough” technology when he saw it at an independent research laboratory while browsing for other products he could market.
“When I realized what the inventor was telling me about this product, I knew I had found a winner!” Yanke recalls. “It was a legitimate product that people would use, it was environmentally friendly, and the demonstration provided a real ‘Wow!’ factor. It was perfect.”
The Science
What Yanke saw was a first-of-its-kind waterless technology that works at the molecular level to remove dirt particles from non-porous surfaces without first turning them into mud. At the same time, it seals the surface and protects it.
The product is sprayed from a specially-designed applicator bottle in a very fine mist onto the dirty surface. As it dries it emulsifies, or breaks down, the dirt particles, lifting them from the surface. These molecules are suspended in the dried haze of the Dri Wash ‘n Guard. When the haze is wiped with a terry cloth, the dirt is carried away in the cloth without coming into contact with the painted surface again. The dirt particles can’t scratch because they don’t touch the surface.
Unlike traditional car waxes and polishes, DRI WASH ‘n GUARD won’t leave swirl marks no matter how often it’s used. In fact, regular and continued use of the product actually “erases” swirl marks already in the vehicle’s paint.
DRI WASH ‘n GUARD is a proprietary formula, which means that it can’t legally be duplicated exactly. Since it was introduced, a number of other manufacturers have tried to copy DRI WASH with similar waterless products, but the unique industry-leading combination of ingredients in the DRI WASH formula remains exclusively with DWG.
Now a new generation of the product has been developed: DRI WASH *n GUARD® ULTRA-ION™. Yanke says this newest version will give a deeper, richer shine than any other product in the vehicle appearance industry. It is “extremely aggressive in emulsifying all organic matter”, as well as bugs, bird droppings and tar. It also works exceptionally well on glass, mirrors and chrome, he says. DWG ULTRA-ION™ can be applied to dark colors even in direct sunlight. This new formula also is odorless.
The 30-Second Demo
DRI WASH ‘n GUARD has kept its leading edge in the industry because of the 30-second demonstration that Yanke made famous. He believed that a product sitting on a shelf claiming to be’a waterless car wash would have little credibility because of the public perception that cars could only be washed with water. The product had to be demonstrated, preferably on the potential customer’s own vehicle, to be believed.
“You can tell people about our product all day long, but when diey see a 30-second demonstration, it sells itself,” says Yanke. “The bottle does all the selling. That’s basically what built the company.”
After organizing DWG International as the vehicle to market DRI WASH ‘n GUARD, Yanke and the initial distributor group spent much of their time in parking lots, gas stations, driveways – anywhere they could get a driver to let them “Squirt the Dirt™.” In the process, they also discovered that DRI WASH was just as effective on all kinds of vehicles, and boats, and airplanes, and – the list goes on.
Good Enough for the Pros
It also became apparent that the product impressed detailers and auto painters—professionals who could tell the difference between good and almost good. For example, Paul Terryberry, a successful detailer in Hawaii, won’t let a vehicle out of his shop without a DRI WASH ‘n GUARD shine.
“This is a tough climate on auto paint,” says Terryberry, who has been detailing vehicles since retiring from the Navy and has used numerous products over the years. “DRI WASH is the simplest way in the world to shine it better than anything else and protect it at the same time.”
Good Enough for Everyone
Since those early days, Yanke has overseen the development of a stable of related products to clean and protect chrome, leather and vinyl, rubber, glass and virtually everything else found in the home and garage.
Those products now are being used by pros and car lovers, janitorial services and homemakers, full-time DWG businesses and part-time dirt-squirters around the world. And it’s all done without using a drop of water!
Did You Know
It’s EASY to care for your vehicle between DRI WASH ‘n GUARD applications. All you need are two terrycloth towels. Wet one until it is almost dripping and rub it over the area you need to clean. The DRI WASH ‘n GUARD still on your vehicle will protect its finish. Then use the dry towel to lightly buff the area dry to bring back the Dri Wash shine.
To order Dri Wash visit www.nowatercarwash.biz
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